I've been shopping for a compact point and shoot 5Mp camera for my dept and I've narrowed my choices down to the Pentax Optio 550 and the Sony Cybershot V1. Here's the main features that stuck out to me. Pentax Optio $599 (I've found it cheaper though) + $50 mail in rebate. 5x Optical zoom Lens: smc Pentax Powerzoom 5 Mp Full camera Control No accessory shoe takes SD memory card (highest available memory 512 Mb) found some for a little as $170 Have an SD card reader on hand already Dimensions: 3.9x2.3x1.6 inches (8.8 oz) Sony V1 $699 (and cheaper at other locations) 5Mp 3x Optical zoom Lens: Carl Zeiss Vario Sonnar Full Camera Control Hot Shoe Takes memory stick (highest available space 1Gb[Memorystick Pro]) priced at between #400-$500 Memory stick Pro would require new card reader($20-$40). Dimensions:3.9 x 2.6 x 2.2 inches (10.9 oz) So what do you guys think? What should I choose? We've got the budget for either of them but the boss seems as concerned with price as he is with quality. Do you think the Carl Zeiss optics are a big enough difference here to warrant getting the V1? I don't think the accessory shoe would likely ever be used. And we already have an SD card reader. Throw me a bone here.