Outline: This question is primarily referring to fashion photography since that's my creative interest. I have noticed that the catalogue/fashion/swimsuit shots look more color-inviting in the 80's/early 90's than the catalogue/fashion/swimsuit shots nowadays, the 80's shots aren't over-precise but they have character. 1) How come...1980's shots look different? was it the equipment+temperature+exposure+light+old-school development or perhaps other factors? If you don't understand, please analyse an 1980's ELLE, VOGUE, SPORTS ILLUSTRATED magazine with either christy, elle, claudia etc. and compare the shots to a 2010 ELLE, COSMOLITAN magazine with gisele, adriana etc.