Yes, some good basics, but I think the author was severely remiss in not mentioning the #1 RULE: CLEAN the product, thoroughly, scrupulously, fanatically! Have a tack rag handy, a paint brush, a lint roller, some tacky tape, some cleaning products,clean,lint free cloths, etc.. It is simply astounding (to me at least!) how much dust will show in a close-up photo unless the product and the set/shooting area have both been meticulously cleaned!
Also: if a d-slr's sensor is not cleaned well, at typical small apertures used in many small product shiots done in the f/9 to f/16 range, those dusty bunnies come out to play!