I've re-read my previous post and don't think it expresses my thoughts exactly, so here's another attempt....
The Frame is so awesome, that I found myself admiring the frame as much as the photo. It was like trying to choose between two main subjects in the same photo.
The frame is optically allusional. Looking at it from the top and the bevel appears to be an "outside bevel". View it from the bottom and it appears to have an "inside bevel". The frame has a 3-dimentional appearance