Character Project on USA Network

I checked it out the other day and it's mostly pretty great. But what's with that Dawoud Bey character that just sticks the subjects in front of a wall and snaps off a shot. i don't think a photo of an interesting looking person could get any less interesting.
 
Why didn't the sponsor unknown photographers that actually don't have money and let them do it?
 
I agree with Jaszek point cause if you notice most of these photographers are using $15000+ setups I saw at least 3 Hasselblads and 2 large format cameras and 2 120-film rollies.
or at least give two of the spots to 2 of my favorite photographers Annie Leb. and Vincent
 

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