I'm in the process of finalizing my business name and I'm having difficulties between my name (the whole "me" product/brand thing) and an "entity" name (not cliche' but something that is not my name). I prefer to go with my name but my name is Steve Smith. Pretty dam generic. A simple google search yields a bunch of "Steve Smith Photography". I don't necessairly want to jump in the mix and have potential clients find somoene else when they are trying to find me. I could use my middle initial, but the .com domain is taken. I have secured the .co version of my full name including my middle initial. Considering I can't get my full name in a .com, I've come up with an "entity" name which is simple, but it's not "me" as the domain. I suppose I could use that as the domain and still call the business as my name. But that just seems weird to me. Any insights regarding the importance between a .com and .co domain? And if the .co's are looked down upon, the use of an "entity" name? Hope that all makes sense.