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I get what you're trying to do here, but I'm not quite sold on it. The shoes just don't look absolutely wonderful.
Did you design the ad too? Is this entirely your concept?
Pete
Hi Pete:I'm thinking you should concentrate on making a fantastic photo of the shoes, and no so much about the ad concept. But, I do not know just what you assignment is.
I think if you want to make a photograph of these shoes, a simple approach would be to use a background with cool colors... such as blues. Since color has different wavelengths, warm colors seem to project, while cool color recede. So, placing this warm colored product into a cool colored setting should make the shoes "pop."
I hope this helps.
Pete