bribrius
Been spending a lot of time on here!
- Joined
- Jan 12, 2014
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I actually wouldn't have a problem with this. you can give someone a more comprehensive package and more value on a upsell more tailored to their individual wants and needs. The loss leader is getting them in the door. People are naturally attracted to lower prices (even if it isn't in their best interest). I don't even have a problem with people that upsell to me, as sometimes the upsell is a better value than what I originally wanted and more fitting to my needs. I actually wait for it. Me personally, I wouldn't consider this nonlegit just a marketing approach. As long as you are providing for your clients needs and offering a viable product that could be in their best interest.There is a good reason the competitors offer a $25 "mini session". It is because once the client is there in front of the camera, they then sell the client an "enhanced" photo session for which they will charge more. There's nothing quite like getting clients in the door, even if you are offering them a loss leader. You have to bone up on your sales techniques as well as your photography skills.
That reminds me of JCPenney/Sears places that advertise a reduced price/free photo (back when I used them once or twice). You come in and then they try their sales tactics on you to spend alot money.
but I think the OP is just trying to develop a more legit business model. One based on a fair product for price paid and not complete against the $25 "I got a camera for christmas" business model.
but improving once sales and photography skills is key
sales has a really bad reputation and it is somewhat undeserved.
what could be worse, is no upselling, no loss leader, and having your customer leaving with a product that didn't fill their needs. Now, you just took their money without servicing them correctly. And they may not realize it at first as you also failed to educate them. But when they do they probably wont come back. To me that would be MUCH worse. There is a difference between pushing a product, and pushing a product in your customers best interest that they will be satisfied with longer term. Because it is the next day, the next week, the next month how they remember the transaction and what they received that is important. Often 25, 50 or whatever dollar difference wont be near as important in the aftermath but what they have in their hands and how well they feel their needs were meant after time goes by for them to think about it.
but wtfdik
"so joe, I remember you said you used xxxx photography. Did you like them?"
joe: "well, the price was pretty good. "
"so would you suggest we use them?"
joe;" I guess they were okay, I mean the price was okay, photos okay. They really didn't offer me much in the way of what I was looking for. you might want to try xxxy instead I think they have more options and just seem better")
(joe cant really figure out why he isn't happy with the transaction, the price was okay. He just knows he isn't and it shows when asked. whoever sold to joe never found out what joe wanted and serviced his needs with a equivalent product selection). He wasn't upsold, but WORSE. He wasn't educated or serviced correctly. All he left with was a good price and after that initial moment it just wasn't enough as his actual needs were not met.
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