how to get promoted?

create an online gallery with your work and share the link to as many people as possible
 
Agree, it is really important today to have a website and once you have one then you need to make sute you promote it and show your work to as many people as possible. If they would like his work then they will contact him. Very simple but takes a lot of time. Today many photographers have to bee good in online marketing as well as being good at photography and have great communication skills...and on the top of that pay crazy money for equipment:) Nothing is easy but with perseverance he will get there.
 
Maybe, if your friend has a website, have him do some "specials". He might also want to emphasize keywords like "affordable" "competitive pricing" "buy one, get this free" but without taking away the quality of his work.
 

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