"I AM GENERATION IMAGE"

[cgw]

This just in today....AB InBev, parent company that makes the famous American beer Budweiser, has announced it is ditching its famous Clydesdale horse advertising, and is seeking to get new customers by appealing to the 21- to 27 year-old drinker segment with ads featuring younger, more contemporary advertising appeals than a bunch of big, hairy-footed draft horses pulling a red 1870's-era beer wagon loaded with wooden cases of bottled beer.

" Some 44% of 21- to 27-year-old drinkers today have never tried Budweiser, according to the brand’s parent company, Anheuser-Busch InBev NV."

http://online.wsj.com/articles/budweiser-ditches-the-clydesdales-for-jay-z-1416784086

Apparently, the company's party with Jay-Z and zombies will be the new focus of ads trying to appeal to this segment. Just like Nikon, the Budweiser folks realize the need to attract young, new customers to the brand, by luring them away from those nasty craft beers.....ermmm....I mean from those nasty smart phones and tablets.......errr...you know...

Nah, they just need to set-up a shoot in a tres-ironic dive bar with some toqued, over-inked, multi-pierced nouveau Bukowskis sucking back $5 beers+shots(Bud, naturally). Problem is, advertising appeals mainly to the clueless, so this may work.