I'm in the process of opening my own studio. Actually I'm doing side work to build my name, and client base, then I will open my own studio. I know how important a name can be, and I want to make sure I get just the right name. I've been researching for weeks, and I've come up with a few names I like, but everything I think of is already being used by another studio. My question is this: How important is the originality of your name? Does it really matter if someone half way across the US has the same name? I understand you want a name that easily coincides with domain name. But, literally every name I've come up with is taken. I've been reading so much about Copyrights, Trademarks, and Trademark infringements that I've scared myself. If you use a name, logo, phrase, anything that is too close to a registered (or non-registered for that matter) trademark, audibly or visually, you can be sued. How does anyone come up with an original name? Or does it even matter? Any help and advice would be greatly appreciated. Thanks! Heather I'm sorry for any spelling errors my computer will not let me spell check!