Hi all, I've always liked photography but never really had the time to treat it seriously. But now I'm starting a new ecommerce website selling designer clothing. I've looked through some websites like guess.com and eluxury.com and they managed to get very accurate colors along with a plain white background on their product listings. I've tried everything and can't seem to get the same results as those big brandname sites, so now I'm looking for free professional help. I need something along the lines of this: http://store6.yimg.com/I/lasenza-ca_1751_1736813 very color accurate foreground with a almost 100% pure white background. From what I can logically deduce, I need a VERY white non-reflective, non textured background, right? How do I accomplish this? Lighting: I have no idea where to start. I've tried different kinds of flood lights in different positions with little progress. Just can't seem to make it look quite as professional. The background lighting isn't evenly distributed and the foreground colors aren't consistent with every shot. I'll be taking these pictures indoors. Camera: Right now I'm using an amateur Fuji Finepix 6800 without too many manual options. If I can get quality results with this camera, then I'll stick with it. If my camera will never get results even similar to those displayed on other fashion websites, I'll pay for a new camera. Note that I prefer to use digital because these pictures will be posted on the net. Color will be priority #1, picture quality isn't quite as important because, after all, images will be for web use and limited to 480x480 res. Objects in photograph: Will be a combination of clothing hanging from a hanger in front of a white background, and people actually modelling the clothes in front of white background. Cheers!