Licensing/Pricing a Very Large Outdoor Display

[HikinMike]

I was contacted by a 'non-profit museum'. They are interested in one of my wildlife images for their re-designed outdoor display. It's going to be around 22' x 16' (yes feet). They have a company that makes the display, they just need the file.

Any idea on how much to charge?

 

[KmH]

How many cars a day drive by the billboard in a direction the billboard message can be seen, and is it just the one billboard.

 

[tirediron]

I would start by asking them what their budget is. It's unlikely that a museum will understand commercial licensing and would balk at 'normal' pricing. FWIW, I would think if this were a commercial client (ev McDonald's) this would be a $5-10,000 job.

I suspect this will come down to their offering a price and you deciding if it works.

I

 

[HikinMike]

How many cars a day drive by the billboard in a direction the billboard message can be seen, and is it just the one billboard.

Not really a billboard. It's part of their "garden" area complete with a pond and stream.

 

[HikinMike]

I would start by asking them what their budget is. It's unlikely that a museum will understand commercial licensing and would balk at 'normal' pricing. FWIW, I would think if this were a commercial client (ev McDonald's) this would be a $5-10,000 job.

I suspect this will come down to their offering a price and you deciding if it works.

Didn't want to do that, but if all else fails...

 

[snowbear]

$10 - $20 per square foot?

 

[tirediron]

I would start by asking them what their budget is. It's unlikely that a museum will understand commercial licensing and would balk at 'normal' pricing. FWIW, I would think if this were a commercial client (ev McDonald's) this would be a $5-10,000 job.

I suspect this will come down to their offering a price and you deciding if it works.

Didn't want to do that, but if all else fails...

Agree, but unless this is one helluva rich museum...

 

[KmH]

I'll bet the museum is familiar with stock photographs and how much stock photos costs.
What it will boil down to is what type of licensing they want - the broad usage and 100s of thousands of reproductions RF licensing usually allows, or exclusive use, limited usage, and a limited time frame RM license.

If they want an RF license they are likely hoping to use your photos for free.

 

[HikinMike]

$10 - $20 per square foot?

That's what I do for my prints, square inches x $ ($0.30 to $0.50). I may go that route and see what happens.

 

[orljustin]

Any idea on how much to charge?

Keep in mind there are a gazillion 'wildlife' images to license on stock sites for $1.

 

[KmH]

Those have RF licenses that do not allow commercial use, not RM licenses.

 

[orljustin]

Those have RF licenses that do not allow commercial use, not RM licenses.

What? All non-editorial RF licenses are good for commercial use. Even free ones for the most part. The facility has no need for a RM license here.