Marketing with DIY?

[AmberAtLoveAndInk]

Pinterest pretty much consumes most people I know. DIY tutorials, recipes, photography poses, ect ect ect. I myself look up many tutorials during the day when I'm bored and want something artsy to do. So while in slow season I decided to try and market my photography business by getting involved with DIY projects. I would think this would set myself a bit apart from most photographers in my area and also might bring in some new clients. I did a few tutorials with pictures and posted them into a Pinterest-like layout on my website. Has anyone here done something similar? If so did it benefit you and/or bring in more interest, or was it just a pain the neck to go through all the steps of tutorials and craftiness to get little-to-no interest from your clients?

here's the link to my "pinterest-like" DIY page (some tutorials are only working correctly on the desktop version):Love & Ink Photography DIY

Let me know your thoughts. I'm sure many of you will be quite opinionated bahaha!

 

[18.percent.gary]

Most people just sign up with Demand Media and get paid to shoot DIY projects for their articles. I have never heard a single positive story from that arrangement though so I would personally discourage anyone from getting suckered-in by Demand and their "easy money".

If any thing, your approach is good to help expand your skills and diversify your portfolio during the down time so it sounds like a smart move in the long run.

 

[Light Guru]

Doing DIY articles and photos will get you a following of people interested in DIY, it's not going to get you a following of people interested in photography.

 

[Gavjenks]

Doing DIY articles and photos will get you a following of people interested in DIY, it's not going to get you a following of people interested in photography.

This.

You might be able to pull of marketing for your photography in this way, but it would only really make a lot of sense if you do a lot of homemade lens photos and camera hacks and whatnot.
Which is difficult to come up with consistent content for, doesn't sound like something you already do, and probably has a pretty thin interest base anyway.

 

[AmberAtLoveAndInk]

I do agree, it probably won't bring in photography lovers per say, but I would think that if someone googled a DIY and my page popped up they would be tempted to browse the site further and view my work, driving more traffic to my site. I also wanted to do DIY's more photography based without too more technical work for clients that haven't a clue about lenses and whatnot (like a DIY pinhole camera) but at the moment I'm just posting up tutorials of "crafty" things I've done (I DIY many of my props for children). I think I'll give it a go and if I'm not getting the feedback I think I should by mid-spring I'll let it die, or maybe just do it as a seasonal thing so in the winter I'm not utterly bored. Thanks for the feedback guys!