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Outdoors, most modifiers become a waste as I think VI stated already. Instead of buying some $20-$30 diffuser, get one of these
CowboyStudio Photography Lighting | Studio Equipment | Studio Accessories
and get that flash off camera. You don't have to go far to the side, but straight on flash is typically harsh and fake looking. Yes you CAN make it work at times and especially in a bind, but if you are trying to make your shots look like other pro shots you see, then you will need off camera flash, plain and simple.
EDIT - Umbrellas are very nice also, but make sure you find a way to secure it or it will become a big projectile flying into your models face.
These cheap ones don't have TTL, meaning you must adjust the flash manually and compensate with your exposure.