Fuji's unit sales are pretty small compared to the Canon and Nikon giants. It is easy to understand why their production runs are shorter and their production costs higher. You also need to remember that you are comparing a metal lens with an aperture ring to plastic, fully electronic lenses. Fuji isn't a good choice for those looking for a budget system. It is a good choice when you compare ergonomics, image quality AND build quality. I wish they were less expensive too but they simply aren't.