Pricing question for image license for direct mail ads

Nature

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Can anyone tell me the going rate if a business wants to license a photo for the cover of a direct mail campaign or magazine? What would be a fair price for a non-exclusive license for cover image for 1,000 pieces of direct mail? 5,000+ pieces? Thanks.
 

ronlane

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Welcome to the site. The answer that you will get is that it depends on your cost of doing business (CODB). Only you can determine what your costs and required profit need to be.

I know that's not what you wanted to hear but that is the true answer.
 

orljustin

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The going rate is $10 at a microstock site.
 

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