BirdyIsMe
TPF Noob!
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- Jan 8, 2010
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Long post! Cliffs Notes: Changing company name. Developing new brand. Scroll to the end of this post to tell me what you think of the new company name, logo, etc.
Hi, everyone. I posted (on a different username) some business card designs for critique (Mike Lemovitz Photography). Anyway, I've decided to go an entirely different direction, based on some serious review of my website statistics, and the response I'm getting from the local community.
I have found that my listing is often overlooked in the organic and paid search listings that I've reviewed. For the sake of testing, I wrote two paid ad listings with identical text, and ran them in the same position over the course of several weeks. One of them said (Mike Lemovitz Photography), and another one said a random cutesy, gender-neutral name. I found that the cutesy company name (with the exact same description) received 214% more clicks (for the same amount of pageviews) than my name's listing.
After that, I ran the same advertisement, but with a female's name as the website name. I received 138% more clicks (for the same amount of pageviews) than my name's listing.
Damn.
So, I have decided to find a cute name, a cute logo, and re-brand my business. It's very new as it is, so I'm expecting there to be very few negative effects. I wanted, above all else, something fun, memorable, and young. Ideally, I was looking for a name that could also be used for some baby/kid novelties/gifts/apparel in the future, too.
Here's the new logo, business cards, and (on the bottom) watermark. I'm going to specialize in babies and children, and higher end product packages (wraps, canvas, etc.) as opposed to regular prints. Thoughts would be appreciated.
I
Hi, everyone. I posted (on a different username) some business card designs for critique (Mike Lemovitz Photography). Anyway, I've decided to go an entirely different direction, based on some serious review of my website statistics, and the response I'm getting from the local community.
I have found that my listing is often overlooked in the organic and paid search listings that I've reviewed. For the sake of testing, I wrote two paid ad listings with identical text, and ran them in the same position over the course of several weeks. One of them said (Mike Lemovitz Photography), and another one said a random cutesy, gender-neutral name. I found that the cutesy company name (with the exact same description) received 214% more clicks (for the same amount of pageviews) than my name's listing.
After that, I ran the same advertisement, but with a female's name as the website name. I received 138% more clicks (for the same amount of pageviews) than my name's listing.
Damn.
So, I have decided to find a cute name, a cute logo, and re-brand my business. It's very new as it is, so I'm expecting there to be very few negative effects. I wanted, above all else, something fun, memorable, and young. Ideally, I was looking for a name that could also be used for some baby/kid novelties/gifts/apparel in the future, too.
Here's the new logo, business cards, and (on the bottom) watermark. I'm going to specialize in babies and children, and higher end product packages (wraps, canvas, etc.) as opposed to regular prints. Thoughts would be appreciated.
I