- Joined
- May 1, 2008
- Messages
- 25,422
- Reaction score
- 5,001
- Location
- UK - England
- Website
- www.deviantart.com
- Can others edit my Photos
- Photos OK to edit
Very true, I was surprised that Canon didn't put IS on their 24-70mm. I just assume that they feel that its not needed on that lens for its photographic use and that if videographers want IS they'll either:
1) use an f4 zoom lens
2) use a prime with a wider max aperture lens.
I suspect though that this lens, as its rumoured, is aiming to offer us less in a lens than a full upgrade would, but it is aiming to recapture a segment of the market who are budget limited (ie the people who now can't afford a 24-70mm f2.8 MII). Canon might well be building in defence against 3rd party market loss by providing more budget targeted products of their own.
1) use an f4 zoom lens
2) use a prime with a wider max aperture lens.
I suspect though that this lens, as its rumoured, is aiming to offer us less in a lens than a full upgrade would, but it is aiming to recapture a segment of the market who are budget limited (ie the people who now can't afford a 24-70mm f2.8 MII). Canon might well be building in defence against 3rd party market loss by providing more budget targeted products of their own.