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I've never heard of them, either. No doubt they were waiting in the wings to see about Fuji's final decision before making this announcement. I got an email yesterday from Francesco Gasperini about Fuji's final decision...he was not happy, to say the least. He and others made a real effort on various proposals to Fuji, and it's got to be a bitter pill to swallow.
Best of luck to CatLABS, then!
Apparently, they were. This was an update by Doc back in March: Save Packfilm Travelog No. 10: INSTANT MIRACLE
A company who is dedicated to saving pack film AND which has a cat logo and name...if they can pull this off, I will be one of the happiest people in the world!
Oh, that makes it even better! The worst (and by that, I mean, the best) thing that could have happened would have been a little competition between this company and Fuji. So awesome that he has this mystery person to back him...would love to know who it is. Any more hints?