magkelly
TPF Noob!
- Joined
- May 5, 2010
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- 270
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Local stores aren't immune to greed anymore than those online. I don't mind paying a bit more to get personal service and a chance to review what I buy physically before purchase either but when the local stores ask you to spend 2-3X as much for the same item and you still get lousy customer service besides? I think asking their customers to stay loyal and not go online isn't very reasonable.
I actually spent a lot of years and money keeping certain local stores alive only to end up dealing with major apathy and bad attitudes the moment they apparently made a success of it online. I sure wasn't "redundant" for a lot of years while they still needed my business, but boy was I ever once they started an online site and switched the majority of their business over to supporting that end more.
It's not just their customers who are flocking to go online. It's the retailers too and I'm not too sure it's not hurting their physical businesses in a really bad way long term because the people who did support them do notice the difference in how they are treated when they do buy in the stores. I'm all for supporting the Mom and Pop stores, but they have to be fair and treat me well too, respect my loyalty. If they don't I'm surely not going to apologize for going elsewhere, online, or for not supporting them.
It's a two way street. If I am spending my money there over the years, making a point of helping them keep their door open, then I'm not just a cog in the machine. Far from it. That little bit every month it adds up. They may get one sale every now and again from a guy online for $500, sure, but they can't be sure he'll be back.
If they treat me well? Then I likely will come back. Over 20-30 years how much will I "Ms Loyal Customer" spend when I pop in to see them and how much impact will I have on their profit margin? Far more than Joe Schmoe one time internet customer that's for sure. (Will they have 20 million Joe Schmoe's? Maybe, maybe not?)
Let's see, let's say I take two months off a year, let's try the minimum desired sale $20x10 months in a year, that's $200 x that by say 30 years? That's $6,000 and that's not such a small sum when you think about it. If I spend more than that say $40 per visit? That's $12,000 in 30 years. Now, multiply that figure by 100 and include the 99 other people in this town who likely frequent that same store with similar regularity and who spend that small amount of money and OH, there's the store's profit margin taking a big dive when we STOP.
I'm not saying don't go online and don't try to maximize profit by doing that. But I am saying that unless you want to close your doors and do nothing but online sales (and you may just likely risk your shirt doing that because online shoppers are fickle and they tend to buy where ever they can get it dirt cheap mostly) then you DO need to keep your regulars happy and recognize the fact that they are indeed the bottom line of any profitable retail business.
Bite the hand that feeds you, and it may just fade away...
I actually spent a lot of years and money keeping certain local stores alive only to end up dealing with major apathy and bad attitudes the moment they apparently made a success of it online. I sure wasn't "redundant" for a lot of years while they still needed my business, but boy was I ever once they started an online site and switched the majority of their business over to supporting that end more.
It's not just their customers who are flocking to go online. It's the retailers too and I'm not too sure it's not hurting their physical businesses in a really bad way long term because the people who did support them do notice the difference in how they are treated when they do buy in the stores. I'm all for supporting the Mom and Pop stores, but they have to be fair and treat me well too, respect my loyalty. If they don't I'm surely not going to apologize for going elsewhere, online, or for not supporting them.
It's a two way street. If I am spending my money there over the years, making a point of helping them keep their door open, then I'm not just a cog in the machine. Far from it. That little bit every month it adds up. They may get one sale every now and again from a guy online for $500, sure, but they can't be sure he'll be back.
If they treat me well? Then I likely will come back. Over 20-30 years how much will I "Ms Loyal Customer" spend when I pop in to see them and how much impact will I have on their profit margin? Far more than Joe Schmoe one time internet customer that's for sure. (Will they have 20 million Joe Schmoe's? Maybe, maybe not?)
Let's see, let's say I take two months off a year, let's try the minimum desired sale $20x10 months in a year, that's $200 x that by say 30 years? That's $6,000 and that's not such a small sum when you think about it. If I spend more than that say $40 per visit? That's $12,000 in 30 years. Now, multiply that figure by 100 and include the 99 other people in this town who likely frequent that same store with similar regularity and who spend that small amount of money and OH, there's the store's profit margin taking a big dive when we STOP.
I'm not saying don't go online and don't try to maximize profit by doing that. But I am saying that unless you want to close your doors and do nothing but online sales (and you may just likely risk your shirt doing that because online shoppers are fickle and they tend to buy where ever they can get it dirt cheap mostly) then you DO need to keep your regulars happy and recognize the fact that they are indeed the bottom line of any profitable retail business.
Bite the hand that feeds you, and it may just fade away...