lol I don't think they are mutually exclusive.

Heck if someone is doing great work and is charging less they will be more highly recommended than someone doing great work and charging more money.
It's great at the beginning, until you come to a cross road where demand is higher than supply. There is always someone who's willing to do it cheaper. Using price to compete is a race to the bottom that nobody wins in the end. It's not a new concept. Remember this post and come back to tell me that I'm wrong in 5 years.
lol Tell Sam Walton that.
LOL, Tell that to all the mom & pop stores that have been put out of business by Sam Walton and his lawyers who bully and force small suppliers to make products for them at ridiculously low prices. Walmart is one of companies with the highest rate of child and sub paid labor by their manufacturers. Explain to them the "Honor" Sam Walton and his company has.
What do the failed businesses have to do with the success of Walmart?
in 2013 Walmart and the Walmart Foundation donated $1.3 billion in cash and in-kind contributions around the world last year, which makes it one of the most charitable companies in absolute terms.
Walmart brought in $476 billion for revenue in the year that ended Jan. 31, 2014, topping Exxon Mobil in the
Fortune 500 for a second year. That’s more than the combined annual revenues of Apple, Target, Amazon, Coca-Cola, Macy’s, and Walt Disney Co.
I'd say charging less is a recipe for success as much as anything.
I do all my photography for charity, I don't keep any proceeds from my sales of prints and files. There is a reason for that but we don't need to even mention that. There is nothing wrong with giving your work and it's proceeds away for a good cause you believe in.