Spreading the word...how do people find your business?

Discussion in 'General Shop Talk' started by Alison, Mar 26, 2006.

  1. Fruto

    Fruto TPF Noob!

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    I am booking weddings LIKE CRAZY through Craigslist.com... and It's FREE!
    Also considered posting an add in the local tri county paper.. but not sure if that would be a good investment. It would get your name known through your community, though, and thats a plus.


     
  2. Jason Alvares

    Jason Alvares TPF Noob!

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    Hell, I am going to mention only this that worked for me and my partner (my future wife) when we started our business. First thing for you to do is to find a SEO (search engine optimisation) company that to bring your website on the top when someone in your area types a certain word. For example, if they type wedding photographer you will be on the top. This will cost you some money, but it is a neccessity. The second thing we did was to make sure that the people was spreading word about us. The buzz marketing is very usefull in our business. From a friend to a friend, even to strangers in different forums and social medias. 3rd thing, uprade your portfolio regularly. What we did was to start competing in online contests without or with a minimal entry fee. We participate only in contests, where the theme is close or atleast related somehow to what we do. For example, there is a contest "Beautiful smile". If I were you, i would pick my best photo from a wedding, join the contest and at the end, to update my porfolio and my website with the positive feedbacks from the contest. This will make your current customers happy, gain you some recognition and it is a perfect way to advertise yourself.
    One more thing I would like to mention and suggest. During the weak months, when you are not so occupied, come up with some promotions.
     
    Last edited by a moderator: Nov 21, 2017
  3. JoeN

    JoeN TPF Noob!

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    Google ad is expensive , Keyword " product photography" min bid $10, I cant afford it.
    There are some free software to collect email addresses from google search keywords.
    My target is eyewear retailers, so I am using keywords " eyewear, sunglasses".
    I got positive result from this way.
     
  4. Elizabeth Cunningham

    Elizabeth Cunningham TPF Noob!

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    I have started a few businesses and, personally, I have found SEO and any kind of search should not be counted on to build a business. You have to get in front of people or pay someone to do it for you. There are industry services that do not cost much and offer many features. Some include getting you in front of potential clients. I do not know this company (picappoint) but, I certainly could have used something like this when I was shooting real estate.
     
  5. John Fantastic

    John Fantastic TPF Supporters Supporting Member

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    May I know how the professional photographers are doing during the pandemic?
     
  6. Deon Reynolds

    Deon Reynolds TPF Noob!

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    I have tried many forms of advertising over my thirty years as a commercial photographer, this has NEVER worked for me and I find it to be a total waste of time and money. My commercial work has been largely word of mouth, not to mention a good website. It's important to keep your website up to date and change it regularly based on what your current projects are. Plus, I occasionally send out direct mail pieces that are custom designed and targeted to specific industries that I like to work in. I create them myself since I'm usually only sending just a few out at a time. These direct mail pieces need to be amazing, especially the envelope, make them curious. Otherwise they end up in the circular file before they make it to their desk.

    My fine art work is attending portfolio reviews, showing up with several portfolios and an over the top leave behind (by the end of the review, I'm being hunted down by other reviewers to get one), then following up a few months later, I create a one off direct mail piece, tailored to the individual curator or gallery owner. However, most of the museum shows I have been in came out of the blue. I later found out the curators were following me.

    I feel over the last couple of years social media in general has become ineffective as a business tool. I quite Facebook years ago and have been only on Instagram, finding it to be barely OK. Instagram in the last few years has become the new stock photography source for many art directors and magazine editors. Create collections you have fun with and make sure you use appropriate hash tags so you can be found.

    I think the most important thing is simple, be nice! You would not believe how many clients, museum curators and gallery owners share stories of photographers and artists who are NOT fun to work with, mostly due to their arrogant attitudes. I am constantly being complimented on how nice I was to work with and looking forward to the next time.

    Since the start of the pandemic I have had zero work, period. Believe me I have been trying, but photography is deemed nonessential in most areas. So, I've been working on creating lots of new fine art work and designing books that some will work nicely as direct mail pieces.

    Deon
     

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