The Future of Fuji: Medium/Small Format ? Or keep crop only ?

[Solarflare]

Fuji's second coming

Most of us remember a time when Fuji was very active in the medium format market and, with a few moments thought, will recall the breadth of attractive cameras the company offered. The GX680 was an astonishing piece of work, as were the GA645 bodies with their non-interchangeable lenses – and then there were GW, GS and GF models. All were modern for their time, but Fuji now has a host of newer technology learnt from the X-Series that could be very usefully deployed in a new digital medium format body – a body that could compete nicely with the current crop of choices that are mostly based on old fashioned bodies.
Ueno is a medium format fan, and is actually a Hasselblad Master himself, so he has a personal interest in Fuji starting up a new line of medium format bodies. “We are in a very good position to make a medium format camera, as we make camera bodies, sensors and lenses. We already make the lenses for Hasselblad, so we have that expertise.
“At the moment Fuji is not planning to launch a medium format camera, but we are conducting research and testing sensors in this area. We have a good history in the medium format market, and I think we would be successful again. We have the technology to make a very modern and high quality camera, but right now we are only investigating.” Ueno agreed that now would be a very good time for Fuji to enter the market, but it seems that not everyone in the company is quite as convinced.

Well, then I guess then they wont show up with a medium format camera any time soon.