- Joined
- Jun 19, 2009
- Messages
- 13,661
- Reaction score
- 4,894
- Location
- In your dreams!
- Can others edit my Photos
- Photos OK to edit
Retailers don't even have to hire models/photographers for their advertising anymore. They can just go to instragram and use your hashtagged photo.
"Successful online retailers, Urban Outfitters, Under Armour, and Beauty.com, have set aside the airbrush in favor of user-generated product photos. A newly-released platform called Fanreel employs the use of hashtagged content from Instagram, Facebook, Twitter, and Pinterest and allows us plain folk with pimples and push-up bras to advertise branded products. The implementation of this marketing campaign has appeared successful so far, as Dessy.com has seen an increased engagement rate of 30% for their user-generated content gallery and fashion retailer Dannijo lauds the increased conversion rates the content creates." Dealnews.com
Retailers Use Social Network Pictures | Adweek
"Successful online retailers, Urban Outfitters, Under Armour, and Beauty.com, have set aside the airbrush in favor of user-generated product photos. A newly-released platform called Fanreel employs the use of hashtagged content from Instagram, Facebook, Twitter, and Pinterest and allows us plain folk with pimples and push-up bras to advertise branded products. The implementation of this marketing campaign has appeared successful so far, as Dessy.com has seen an increased engagement rate of 30% for their user-generated content gallery and fashion retailer Dannijo lauds the increased conversion rates the content creates." Dealnews.com
Retailers Use Social Network Pictures | Adweek
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