Wedding Expo! Booth?

Discussion in 'General Shop Talk' started by DGMPhotography, Dec 27, 2017.

  1. DGMPhotography

    DGMPhotography Been spending a lot of time on here!

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    Hey guys,

    So I'm doing the Richmond Wedding Experience Expo. It's kinda scary (expensive), but if I can be successful, it could really jumpstart my business. Main thing I'm doing now is planning my booth, and I need to order in the next day or so, since the expo is on the 7th.

    I would love some advice or ideas from other people who've done an expo. General tips are appreciated, as is feedback on my booth designs, pictured below.

    This was my first design, going for more of a rustic look. Wooden benches, wooden folding panels for my backdrop.

    Screen Shot 2017-12-27 at 2.42.36 AM.jpg

    However, I realized my space would be cramped. It's a 6x8 booth. 6 feet deep, and 8 across. But I could take the table out and make it work. These are mostly drawn to scale.

    And here is my second design, more of a modern look. White stuff.

    Screen Shot 2017-12-27 at 2.42.44 AM.jpg

    I've had some friends tell me the first one seems more inviting, but I also feel like my work doesn't really jive with the rustic style as much as the modern style.

    TYVM!


     
  2. SquarePeg

    SquarePeg Nevertheless... Staff Member Supporting Member

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    One extreme or the other? The wood is a bit rustic and the white plastic a bit sterile. Why not something more in the middle?
     
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  3. Designer

    Designer Been spending a lot of time on here!

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    You should probably match your booth style to your photography style.

    Nothing spells disappointment like a bride wanting "rustic" and getting "modern".

    Sell it like it is, or change "it" to be what sells.

    Good luck!
     
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  4. Destin

    Destin Been spending a lot of time on here!

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    At least in my area, rustic seems to be what’s in style right now. The more popular wedding venues currently seem to be barns and older buildings.

    Can’t speak for your locale, however. And if your photography doesn’t match the rustic vibe then maybe rustic isn’t the best idea.
     
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  5. DGMPhotography

    DGMPhotography Been spending a lot of time on here!

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    Any suggestions?
     
  6. SquarePeg

    SquarePeg Nevertheless... Staff Member Supporting Member

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    A small loveseat for couples to sit and view your portfolio? Instead of a hard bench or sterile white chairs? Maybe a separate small sitting area with a few chairs and a table for price/booking discussions?
     
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  7. DGMPhotography

    DGMPhotography Been spending a lot of time on here!

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    I like your ideas but unfortunately my booth isn't large enough for all that.
     
  8. smoke665

    smoke665 TPF Supporters Supporting Member

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    Having worked a ton of equipment shows in years past, I can tell you that a 6x8 space is not going to attract anyone in. You would be far better off to use your back wall and whatever sidewalls they give you for display. Move your table to the front edge, and load that sucker up with literature, business cards, giveaways, etc. Register for free wedding planner book, (or, whatever), something to qualify the traffic, an give you a ton of leads. I would be willing to bet that 99% of the traffic will never step out of the isle into your booth. You just need to slow them down long enough to see you. You didn't say how many people will be working your booth, but you'd be better off to invite a prospective client to meet you outside the booth (break areas, restaurant, or future appointment), then to ignore the traffic moving by.
     
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  9. Light Guru

    Light Guru Been spending a lot of time on here!

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    Your booth is plenty big for a loveseat.
     
  10. Destin

    Destin Been spending a lot of time on here!

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    Sure; if that’s all you want to have.

    With a loveseat you can only talk to one couple at a time.

    A wedding expo is about numbers, not extended conversation. Get your literature out there and collect email addresses by giving away something via email.

    Use the leads to book couples after the show. Get your follow ups out as fast as possible after the show.
     
  11. Light Guru

    Light Guru Been spending a lot of time on here!

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    I disagree, there is still room for others.

    I'm not saying thats what I would do I'm just saying yes there is plenty of room for it.
     
  12. SquarePeg

    SquarePeg Nevertheless... Staff Member Supporting Member

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    If it’s big enough for 2 benches and a table it must be. You asked for opinions on your two alternatives so that’s what I gave. I think smoke gave you some great advice above.
     

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