What do you do about a stolen photo when it is being used by someone like you

I mean the guy who used my photo is just another local graphic designer and while I've never stolen a photo for design use, I have some sort of sympathy because of our similar positions. And the company he's working for is a local fight promotion with their first event coming up. Should I do something about this? I'm not completely outraged but I am a little irked that the photo was used without my permission. What can I do in this position? Should I take legal action? Is that even worth it? The local fight community is pretty tight knit and I don't really want to create any animosity over this.

 

New York Photographer Steals Photos to Earn Business, Says That's 'Called Biz'

AND, for a guide on what to do, go here:Photo Stealers

 

Bill him.

 

First thing I would do is contact them. Be polite.

 

Then send them the bill.

 

The gym owner ended up contacting me. Traded the use of the photo for 2 months of free training.

 

Would you feel the same if he had stolen your car, wallet, tv, camera, a lens, your computer, or some other personal property?

Why would you be sympathetic about having your intellectual property stolen?

At least you got some compensation.

 

Sheesh! The "biz" is a shady biz.

 

that's good they contacted you, but it should have been before they used it (obviously)