Help Pricing a Photo

[sncollins0528]

I have been contacted by a graphic design firm in NYC about using a photo of mine in a calendar publication. They plan to print between 10,000-15,000 copies for the grand opening of an upscale resort. They are asking for the rights to use the photo for this project only and have asked me to name my price. I'm honestly lost as to where to start. I've done some research online but haven't come up with any solid numbers. Are we talking $20 or $1000 here, or somewhere in between? Any help would be greatly appreciated!
Stephanie

 

[Big Mike]

No need to double post.