Vehicle Door Sign Concept - Comments, Critique, Suggestions Please

Discussion in 'General Shop Talk' started by tirediron, Jan 7, 2013.

  1. tirediron
    Online

    tirediron Watch the Birdy! Staff Member

    Joined:
    Jul 8, 2005
    Messages:
    25,444
    Likes Received:
    6,200
    Trophy Points:
    113
    Location:
    Victoria, BC
    Gallery:
    Ratings:
    +6,232 / 0
    I'm thinking of getting some magnetic signs for my vehicle, and have roughed out a concept, BUT... I am NOT a graphic designer, so I'm looking for any ideas for improvements, changes, etc (Bearing in mind that I know things aren't perfectly centered etc).

    [​IMG]
  2. Bitter Jeweler
    Offline

    Bitter Jeweler Well-Known Member

    Joined:
    Apr 27, 2009
    Messages:
    12,955
    Likes Received:
    4,904
    Trophy Points:
    113
    Location:
    Cleveland, Ohio
    Gallery:
    Ratings:
    +4,904 / 0
    Really? "Have you been shot recently"? Seriously?

    Edit: Oh, you're in Canada. Nevermind.
    • Like Like x 8
  3. Mully
    Offline

    Mully New Member

    Joined:
    Jul 23, 2012
    Messages:
    3,069
    Likes Received:
    783
    Trophy Points:
    0
    Location:
    Mt Ulla, NC
    Gallery:
    Ratings:
    +783 / 0
    I has a 1950's look to it ... type face is not exciting enough, your slogan is a little off center. If you sell quality then you have to be serious or people will not understand ...Like Bitter :)
    • Like Like x 1
  4. cgipson1
    Offline

    cgipson1 New Member

    Joined:
    Aug 18, 2011
    Messages:
    17,146
    Likes Received:
    4,356
    Trophy Points:
    0
    Gallery:
    Ratings:
    +4,356 / 0
    I like it, but I know squat about this type of advertising! The "been shot" doesn't go over too well, down here.. but probably isn't an issue where you are at! ;)
  5. o hey tyler
    Offline

    o hey tyler Well-Known Member

    Joined:
    Aug 3, 2009
    Messages:
    9,744
    Likes Received:
    2,701
    Trophy Points:
    113
    Location:
    I wasn't born in your seven days
    Gallery:
    Ratings:
    +2,701 / 0
    John, to me these fonts are killing it. Also it's kind of wordy IMO. Keep in mind. This will be seen by a lot of people driving. I would lose the top part besides the logo, and just put your main focuses instead. Check out fontsquirrel.com for great fonts.
  6. Akrobby
    Offline

    Akrobby New Member

    Joined:
    Apr 26, 2012
    Messages:
    31
    Likes Received:
    1
    Trophy Points:
    0
    Location:
    Anchorage, AK
    Gallery:
    Ratings:
    +1 / 0
    I would keep either the "been shot recently" or the "custom photography for all occasions", but not both. Or change it up and put a few descriptive words, portraits, weddings, architecture, whatever it is you do most. People driving have a second or two at most to see it.

    Sent from my iPad using PhotoForum
  7. tirediron
    Online

    tirediron Watch the Birdy! Staff Member

    Joined:
    Jul 8, 2005
    Messages:
    25,444
    Likes Received:
    6,200
    Trophy Points:
    113
    Location:
    Victoria, BC
    Gallery:
    Ratings:
    +6,232 / 0
    The idea was a 'humour hook'; something to make people remember in the same vein as a septic company whose slogan was, "Satisfaction guarenteed or double your sewage refunded".


    I'll cheerfully take font suggestions
    Hence the reason I mentioned that in my post! ;)


    I'm hoping the humour comes through.


    Any fonts you would recommend? I'm really stuck on this!


    That was my thought too, but damnit, I like them both.... :(
  8. texkam
    Offline

    texkam New Member

    Joined:
    Jun 6, 2012
    Messages:
    1,277
    Likes Received:
    364
    Trophy Points:
    0
    Location:
    Big D. Near the lake.
    Gallery:
    Ratings:
    +364 / 0
    OK, take a person who knows nothing about photography, let them shoot a wedding and see what you end up with. This is the graphic design equivalent. You can try to give that person all kinds of tips and advice, but in the end you most likely will not end up with a good outcome. Just like wedding pictures to many, something as important as your business identity deserves higher priority IMHO. If you agree, bring in a pro.
    • Like Like x 3
  9. o hey tyler
    Offline

    o hey tyler Well-Known Member

    Joined:
    Aug 3, 2009
    Messages:
    9,744
    Likes Received:
    2,701
    Trophy Points:
    113
    Location:
    I wasn't born in your seven days
    Gallery:
    Ratings:
    +2,701 / 0
    ChunkFive, Museo, collaborate, bebas nue, etc. Something with a visual impact
  10. ryanwaff
    Offline

    ryanwaff Active Member

    Joined:
    Dec 25, 2011
    Messages:
    181
    Likes Received:
    50
    Trophy Points:
    28
    Location:
    South Africa
    Gallery:
    Ratings:
    +50 / 0
    • Like Like x 1
  11. Steve5D
    Offline

    Steve5D New Member

    Joined:
    May 7, 2012
    Messages:
    3,307
    Likes Received:
    1,263
    Trophy Points:
    0
    Location:
    St. Augustine, Florida
    Gallery:
    Ratings:
    +1,263 / 0
    Unfortunately, that's not what people are going to think of.

    At the risk of getting political, people will think about Sandy Hook, Clackamas, Virginia Tech, Santana High and Columbine. Or, since you're in Canada, they'll think of Ecole Polytechnique and Dawson College, and they will conclude that your sign is in, at best, very poor taste.

    I'm not saying it's right, and I'm not saying it's warranted. But it's what will happen, and I bet it hurts your business.

    A lot...
    Last edited: Jan 8, 2013
  12. Buckster
    Offline

    Buckster Well-Known Member

    Joined:
    Sep 14, 2009
    Messages:
    5,393
    Likes Received:
    1,918
    Trophy Points:
    113
    Location:
    Way up North in Michigan
    Gallery:
    Ratings:
    +1,918 / 0
    It reminds me of an ambulance chaser, offering to shoot photos of your injuries for the lawsuit.
    • Like Like x 2
  13. Rick58
    Offline

    Rick58 New Member

    Joined:
    Jun 23, 2012
    Messages:
    3,620
    Likes Received:
    1,192
    Trophy Points:
    0
    Location:
    Reading, Pa
    Gallery:
    Ratings:
    +1,192 / 0
    I can't really add anything. I think these guys are right about the "have you been shot lately", and I'm a gun collector and recreational shooter.
  14. tirediron
    Online

    tirediron Watch the Birdy! Staff Member

    Joined:
    Jul 8, 2005
    Messages:
    25,444
    Likes Received:
    6,200
    Trophy Points:
    113
    Location:
    Victoria, BC
    Gallery:
    Ratings:
    +6,232 / 0
    Cool! Thanks Tyler, I will play around with those this evening!

    That is great! I really like that approach, and to be honest, one of things bothering me was that I couldn't figure out a way to work my logo into it; every time I did, it just seemed lame. This, I LIKE!

    Point taken, however, are you considering the very significant differences between the Canadian and US views on the topic of firearms? I agree that in the US this would be a total bonehead idea; up here? I think it has merit...

    Thanks Buckster... I think. If they're offering to pay, I'm offering to shoot...
  15. dewey
    Offline

    dewey New Member

    Joined:
    Sep 14, 2006
    Messages:
    650
    Likes Received:
    29
    Trophy Points:
    0
    Location:
    The Space Coast of Florida
    Gallery:
    Ratings:
    +29 / 0
    Yeah the "have you been shot" thing will turn off more potential customers than it will get you I think.

    Also if this is a standard sized magnetic sign the text is WAY too small to be seen by anyone unless they're at the light next to you. People need to be able to remember the number or the web address. The phone should take up the bottom 1/3 of the sign (at min)

    You just can't get too artsy on an 18" x 24" space. Print it out (tile it and tape it) and put it on the car. You'll see what I mean.
  16. Bitter Jeweler
    Offline

    Bitter Jeweler Well-Known Member

    Joined:
    Apr 27, 2009
    Messages:
    12,955
    Likes Received:
    4,904
    Trophy Points:
    113
    Location:
    Cleveland, Ohio
    Gallery:
    Ratings:
    +4,904 / 0
    Tirediron...look at humour in advertising and how it is used effectively, and appropriately.

    We all have those late night local advertisers who make goofy and absurd commercials. We talk about the commercials, but we don't shop there.

    A local "celebrity" was on a late night "comedy skit between movie breaks" show, and is really, locally famous.
    He also owns a jewelery store. You'd think, being famous for his comedy sketches, he would ustilize that in his advertising for his jewelery store.
    But he doesn't. Why would that be? Are you apt to buy fine jewelery from a clown?

    This is why my business, is not called "The Bitter Jeweler". I wanted it to be, sooooo bad. I wanted to go against convention. But in "testing", people thought it was odd, they didn't get it, and were not apt to shop with me.

    Now add to your humour, a dark side. It's a play on words of something rather negative. What market will it be a success with, and what market will it fail?

    "The Bitter Jeweler" scored higher with young people (who tend to not have disposable incomes), and lower with older people (who tend to have disposable incomes). It was a no brainer who I was trying to reach, and which direction I should go.

    Just something to think about. :sexywink:


    Last edited by a moderator: Sep 11, 2014
  17. Robin_Usagani
    Offline

    Robin_Usagani New Member

    Joined:
    Oct 19, 2012
    Messages:
    1,721
    Likes Received:
    1,094
    Trophy Points:
    0
    Location:
    Littleton, Colorado
    Gallery:
    Ratings:
    +1,094 / 0
    Sorry man, this business is all about word of mouth AND people seeing your work. People are not going to check out your website or call you just from looking at this car magnet.

    If you are a plumber however....
    • Like Like x 1
  18. nycphotography
    Offline

    nycphotography Active Member

    Joined:
    Dec 7, 2012
    Messages:
    915
    Likes Received:
    249
    Trophy Points:
    43
    Gallery:
    Ratings:
    +249 / 0
    I'm not sure as a photographer need or want car lettering. I'm also not sure you really want it either. Most people won't write down your phone or url, but they'll remember your name, so your page better come up first when they Google you.

    And if you do want to do it, I'm thinking it better be some full color bridal catalog shot, your best work, nice and big to draw attention, with the logo and name secondary. I'm thinking minivan full side, not car door size.

    Big enough in size to be tacky, but elegant enough in design to pull it off regardless.

    Something like this, but with your logo, NAME, url and phone added in. Oh, and tailored to your niche if you aren't doing weddings ;-)

    http://www.advanced-airbrush.com.au/images/Digital - Kira Smart Car February 2009 500.jpg
  19. Mully
    Offline

    Mully New Member

    Joined:
    Jul 23, 2012
    Messages:
    3,069
    Likes Received:
    783
    Trophy Points:
    0
    Location:
    Mt Ulla, NC
    Gallery:
    Ratings:
    +783 / 0
    ^^^^^ I agree.... wrong business to have a door sign.

    This might sound harsh and it is not ment to be but having a door sign puts you in a lower class of photography...like the kid nappers that do $35 portrait sittings, ala Sears, K-mart,Walmart Don't sell yourself short you are better than that.
  20. tirediron
    Online

    tirediron Watch the Birdy! Staff Member

    Joined:
    Jul 8, 2005
    Messages:
    25,444
    Likes Received:
    6,200
    Trophy Points:
    113
    Location:
    Victoria, BC
    Gallery:
    Ratings:
    +6,232 / 0
    Thanks David, very insightful and good food for thought. Much aprpeciated!

    You've seen some of my work! ;) I don't expect to get a lot from it, but I don't see how it can hurt either. As I happen to have a friend in the sign business, the cost is ~$100 for three signs which IMO, is cheap enough to make it worth trying.

    Interesting, but I do NOT want a vehicle wrap. I really want the ability to go 'incognito' when I choose. Again, while it may not gain me a lot, I don't see how it can hurt...

Share This Page