If you follow a general recipe, you're going to get cheap looking, fake, over saturated and gimmicky creations.
Not necessarily, I'd have to disagree with your last statement. Just because you follow some general guidelines doesn't mean your photos are going to turn out crappy. The photographer has control over the saturation and the look of the image through the entire process, regardless of the recipe they follow. That's where the error is in your statement (it's just too much of a generalization: classic slippery slope fallacy) but I do see the spirit of what you're trying to say. The spirit being figure out what the DR is on the spot, don't just shoot blindly and hope to capture the full DR.
Sorry but I disagree. And also you mentioned I shouldn't generalize, but you're advice is to not go into specific and just shoot a "genera" recipe for HDR. Photomatix is a wonderful program to use to achieve slight bumps in contrast, but it is also used widely to produce muddy, colour blasted fake looking HDR images.
Again, the best advice is to expose for the highlights, mids, lows and shadows and blend appropriately in Photoshop by layer masking each photo to remove the unwanted parts and save the areas with the shadow,mid,low and high details you want to keep.
How many stops above the highs are and how many stops below the shadows and dark pictures require for proper exposure can vary. Why do you need a rushed way to produce an HDR image? Rushed production almost always ensures rushed results. Take your time. Study the scene. Compose. Expose.