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- Can others edit my Photos
- Photos OK to edit
No. Professional photographers usually sell a use license, which is essentially a copyright rental agreement.(Although, if its being used in an advert, does that not mean the photographer has sold the rights to the product company?
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A use license can stipulate exclusive or non-exclusive use, the geographical extent of the use, how long the client can use the image before another use license has to be purchased, how big the image can be, and an amazing list of other details.
Copyright is a bundle of rights the photographer can license (rent out) piecemeal.
Businesses license images for print, broadcast, point-of-sale, product label, advertising, brochures, and each media type has a different cost factor.
Here's an article about a recent, successful, professional 1-day commercial shoot estimate ($20,000) for a regional restaurant chain. Case Study: Producing A Successful Estimate | DigitalPhotoPro.com