I've been looking into starting an LLC in Pennsylvania as I'm starting to prepare my year long plan to launch my photography business. My problem is that I seem to be getting different opinions on if I need to start an LLC.
Let me start by saying, I don't own enough photography gear to warrant an insurance policy in a case where I may be sued. I'm very professional in the way I treat people I shoot for but am concerned that if I were to go into a home and set up lights, backdrops and stands and something was to fall and hurt somebody that they could file a lawsuit. One person recommended starting an LLC so my personal belongings would not be able to be touched in a lawsuit. Another told me that even with an LLC I could be sued and my personal items could be in danger unless I start an S corp.
I know you're not an attorney and I should find one in my jurisdiction but what did you do?
I'm going to assume you're in the USA (you may not be). Incorporation and local tax laws vary with each state. So the appropriate format for Ohio may be different for Utah or Mississippi or NY. Also, I'm no lawyer (nor do I play one on TV). So take all of this advice as nothing more than gossip. Go see a lawyer or tax attorney (or some localities with have offices in city hall aimed at helping new businesses and they can offer advice on which model to go with). Or...contact SCORE (free advice...retired Executives provide coaching and help, administered by the US Dept. of Commerce. Okay, all of those caveats aside, I've been a sole-propriotorship, an LLC, a partnership (in some states, an LLC and a partnership are the same, in others they're not), a C-corp and an S-corp (hey--35+ years of business). Here is what I'd have to say...
1. The argument most people give for incorporation in some form is to protect yourself legally. I think that's a weak one. You need legal protection of course but it's called insurance and the appropriate forms (like very specific model releases and client agreements). LLC is usually the best combination of legal protection while minimizing paperwork requirements. The legal considerations may be important if you have a spouse who makes big money or if you shoot stuff that can get you sued (lots of corporate work, porn, paparazzo, corporate espionage/private investigator work). S-Corp worked best if you were getting paid in dividends rather than actually salary.
2. The model of incorporation has impact on what kind of tax forms you fill out.
3. Sole proprietorship makes sense if you just want to name your business after yourself (PeK77 & Associates). You don't have to file a corporate return, legal requirements and tax requirements are minimal. Otherwise, you don't have a lot of protection for your company name...you can come up with something really cool and another company can take that name. Also, some organizations won't do business with a sole-proprietor (think of it as if a photographer proposed to shoot your wedding and they showed up with a point and shoot...you'd assume they were no good). Additionally, if you're looking at renting/leasing office space or getting certain kinds of insurance you probably need to be incorporated in some form (LLC, partnership, C-corp, S-corp). Sole proprietorship also significantly limited the benefits you can claim tax-wise (for instance, I don't think you can write off travel expenses to scout out your next location shoot).
4. How much money should you make first before doing this...that's the wrong question. Do a business plan. Every smart business needs one. If this is just a hobby for you and you're making beer money, skip the business plan and just get insurance and get a local lawyer to generate the model release and any other key forms. But if you intend to make money off of this and (at some point), make this your sole or primary income, then create a business plan. If you do this, you'll have a target market/niche. It will identify if developing a website is a key priority or something to do 2 years from now. It will tell you if you need to incorporate right now and if there is a particular format that matters to you. It will identify critical expenses (for instance if you're shooting kids sports teams then a critical expense is space rental at local elementary schools, if you're shooting formal portraits than a studio is probably a critical expense, if you're shooting architecture than a tilt-shift lens is a critical expense, sports...than you need some f2.8 200mm and 400mm zoom lens). The SCORE reference I mentioned earlier can help you with this (the business plan).
Bottom line: don't obsess about the organizational form. Make sure you've got insurance. Make sure you have good, well-written, locality appropriate forms (such as model releases, property usage, contracts for your most common types of work like if you specialize in weddings or dog shows or kids sports teams).