Thats an almost tragic story.
Nikon had the reference lens for wide angle, their AF-S 14-24mm f2.8, for ages. It was so good, Canon users adapted it to their cameras. Which is possible with Nikon on Canon, but not the other way around.
At the same time Nikon couldnt compete with Canons telephoto offers.
First Tamron came out with the 15-30mm f2.8 VC and dethroned Nikon as the best wide angle lens. Granted, its not a huge difference, but the Tamron is even cheaper, too, and offers image stabilization.
Then Nikon came out with their amazing but expensive AF-S 70-200mm f2.8 E FL VR. Finally they had something as good as the Canon offer. But only months later Tamron released their 70-200mm f2.8 VC "G2". They had designed that lens to compete with the Canon offer. It was as good as Nikons lens in both optics and autofocus, but for less than half the official price.
I'd have to add that Tamron even recently released a slightly improved G2 version of the 15-30mm f2.8 VC.
Fortunately for Canon and Nikon many people indeed still go for the first party lenses, just because of the name. In case of the AF-S 14-24mm f2.8 theres even a good reason to, because the Tamron 15-30mm f2.8 is actually more of a 16-30mm f2.8.
I would like to add that you should treat all these lenses especially carefully. The most robust lenses you can buy are Zeiss/Voigtländer manual focus lenses. The most fragile lenses are these highly complex high performance zooms that contain a very high amount of fine mechanics to make them work. Statistically these are the lenses most often needing repair, so dont mistreat them.