I have a first time customer who just called me to photograph her wedding in three weeks. She is only interested in having the ceremony and a few formals with family photographed. She is about an hour away from me, what are some price suggestions??
That's not much info.
It must be she likes your style, since she has no clue how much you are going to charge.
You know what it costs you to shoot, your CODB (Cost-Of-Doing-Business) right?
So you've got to load-up, travel, un-load, set-up, shoot, tear-down, re-load, travel back, un-load again. You've got gas cost, wear and tear on the car and your photography gear.
You can shoot the ceremony and the formals in about an hour. So with all the pre and post prep and travel, figure 4 hours, not including editing time.
What's your time worth to you, per hour? $20? $50? $100? $200?
Charge 4 times what you feel your time is worth per hour, plus your CODB.
Next is COGS (Cost-Of-Goods-Sold). This will include: wear and tear on your camera gear, image editing time, your cost of having prints made or burning images to a disc, shipping costs, your markup and what you charge for your talent, since that's what you're ultimately selling. The paper/ink/disc are really incidental, it's the image that counts.
So, if your time is worth $100 per hour and your CODB is $100 an hour per shooting day and your COGS, including markup, is $800, you just add it up:
- 4 hours x $100 per hour for your time is $400
- 4 hours x your CODB of $100 per hour is $400
- Your COGS is $800 for the shoot so
- $400 + $400 + $800 = $1600