I struggle with white balance and I recently purchased an expo disc and it's amazing how well it works. The only reason I bought the expo disc because I was able to get a substantial discount.. I couldn't see paying $100 for one, but it really does work well and it's super easy to use.
An expo disc is fine but if you're on a budget this works just as well if not better.
Joe
http://content.costco.com/Images/Content/Product/574066b.jpg
Who remembers the Pringle's chip can lit as the Poor Shooter's Expo Disc??? Remember those days?
If you,r camera offers a manual Degrees Kelvin setting option, it becomes pretty easy to just dial in a setting, like say 2,900 or 3,150, or 5,600, or 6800, or 7,800,
or whatever, and thus have a good, consistent WB for sequences.
As to subject coloration, Nikon uses the 3-D Color Matrix light metering and white balance system, which can sense Red Green Blue color values and the reflectance values of subjects that are in the frame. The system measures RGB and reflectance values based on 420 locations, or 1,005 locations, or 2,016 locations, depending on the camera model and its hardware. It's the system that it took Canon 15-plus years to get around. As I read a few years ago when the Canon 7D came out, Canon did this by adding a FOURTH "color", which in Japan is though of as the Yellow-green, or in other words, how much YELLOW there is present in the shades of green! I forget what the word is for that in Japanese, but it's part of the secret that FujiFilm has incorporated into their color rendering; they realize that adding some yellow to the greens can make for less-accurate but more-pleasing color in many instances. That's a big reason the Fuji S1 and S2 and S3 Pro cameras had soooo much better, more-pleasing color than Canon or Nikon had, back in the early 2000's. Canon has some illustrations here, but this is not a very complex article.
Canon Professional Network - Inside the EOS 7D
Canon uses a 63-zone approach and is what they call iFCL, or intelligent, focus, color, and luminance metering. These newer technologies are one of the reasons AUTO WB has become sooooo much better on newer cameras; the "fliers" that used to be common are nowadays pretty uncommon when running in AUTO WB mode with most newer cameras.