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Why Artistic Vision Doesn't Pay The Bills

smoke665

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Interesting read for anyone considering becoming a professional photographer, Why Artistic Vision Doesn't Pay the Bills . Things I learned many years ago in dealings with paying clients, "their" expectations/vision is all that matters, consistency in product (applicable to anything), and economies of using standardized processes.
 
Art without commerce is a hobby...
 
Some people don’t understand how this might work. Attracting clients is one way to go. A guy nearby has paid the bills for 30 years, at craft shows. He’s never had a studio, keeps his overhead low. Has excellent research on what shows to go to and which to avoid.

That way, they buy it or they don’t. No expectations involved.

Some advice from him, when I was on the ciruit.

"You have to have the artisitc shots, people will look thruogh them to see that you are a “real artist”. Then they a buy wildlife or a sunset."

Making a go of photography is tough. But not impossible. If you’re not making it, you’re not working hard enough, or you’re doing something wrong. In our booth often people would walk through, look at our 30x20 inch canvases, then look through bins of “artistic shots” while they made up their minds. We didn’t sell many of them, but they were part of the experience for our buyers.

By the way, my buddy pays $700 to get into a big show that will be attended by 25,000 people and can walk away with $10,000 for a 3 day weekend. Bottom line, I know way more that want to be but didn’t have the talent or some other issue. Some folks think it’s just about taking images.

Building up a good collection f inventory, taking care to use good storage and display cases and an attractive portable booth, getting reliable outside printing, and just plain hustle. I’d be way more tempted to say, if you fail maybe you’re not doing it right. But where I live there are at least 4 fulltimers, offering classes, photo tours etc.

I hate it when people imply because they know someone who couldn’t do it, means no one can. But I do suspect most people don’t have the needed combination of skill sets. The fact that most can’t do it doesn’t mean no one can. Same as heart surgery, teaching, auto mechanics or anything else.

This article would seem to be like me saying, “I know a guy who’s really good fixing cars, but he can't make his livign at his garage." FIne, that’s possible. That doesn’t mean no one can.

My buddy gave me clear roadmap to a succesfull career. From selling next to him in his both at one show, I know my stuff would sell, I actaully outsold him at that show. I lack the desire to do so. I like hiking, canoeing, volleyball, to many other things that take time to devote myself exclusively to photography. That’s on me, not the lack of opportunity.

The opportunity is there, I just don’t have the “get after it” to take it.

I know people who take images from the air or people’s properties, sell large scale wall sized prints for humungous prices, do catalogue photgraphy there are mahy ways to be succesfull, all of which are hard to get started in, but not so bad once you’re established. ANd I dsiagree compleley that artistic doesn’ help pay the bills. They just help in a way the author of this article doesn’t comprened. They establish your reputation, but you better have the sunsets and wildlife when it’s time to collect money.
 
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Art without commerce is a hobby...
Yup, anytime someone is paying you for a product/service, it will always be implied that you're scratching "their itch", or solving "their problem", not your own. A hobby is something you do for yourself, without consideration for others needs.
 
Or in our use, we produce images we like scratching our itch, and someone buys it scratching their's. It's not a one or the other situation. But, how far OT will we go with this?
 
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I have always viewed my artistic work and my professional work as separate, and they both serve different purposes for me (one is a creative outlet, the other pays my bills), but there is always some overlap. Many clients have hired me so they could be rendered in my creative "vision", and those are absolutely my favorite type of client sessions, but yes in many other cases I am hired to fulfill the needs or wants of my clients and their overall vision. That said, even in those sessions there is a bit of my vision going into it regardless. My lighting, my directing, my compositions. I think that creative "vision" overlaps a bit into every session, just some more than others.
 
G'day all

Yep - it reminds my of an incident 50 or so yrs back when I took my portfolio to an interview with a large company, seeking 'an experience photographer' for their staff. I was rejected (both physically and emotionally)

They explained that really, they were after a "good camera operator" rather than an idealistic / artistic photographer. So I remained at my day job for all the yrs that followed :p
Phil
 
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Comparing the photographer who relies on impulse buying at a craft show to a commercial studio photographer is like comparing apples and oranges, they both grow on trees, but the path to harvest varies greatly. The article posted is talking about photography as a commercial enterprise, where you provide new and repeat clients with a service/product either in studio or on location. In this genre, as the article says "clients don't hire photographers to witness artistic vision-they hire them to solve specific problems, and meet specific needs". The arts and crafts genre is a different market that depends on "impulse buying", with a big show attendance the law of averages says someone will see something they like and buy and there are a few who do well at it. There's even the occasional random commissions generated, but given the logistics of travel to and from shows, it would be impossible to compete with the services of a commercial studio open weekdays, evenings or weekends as required.

Wedding/portrait clients by and large are booked based on an expectation of repeatability of a style as shown in a portfolio. Where time is money, repeatability and standardization, is also what puts money in the pocket. With product work for print, the AD or CD has already finalized the "vision" based on marketing research before they hired the production crew, they don't care what your vision is, just that you can produce what they want, in the most efficient manner. Forensics work for the SO and attorneys was my most interesting/difficult work, here creativity/artsy/fartsy vision was frowned on. :oops: It was get in get sharp, clear shots to document the scene and get out, which suited me just fine, because some of the circumstances and locations, weren't very pleasant.
 
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I've tagged along on friends' editorial fashion assignments in Toronto. It's work and they're on the sharp end of the creative process. There's creativity involved but it's structured by client expectations--a collaboration that's not done on the fly or without legal parameters. Once settled,
there's always some room for "creativity" or what one pal calls "license." But that's a perk reserved
for people who consistently deliver with zero drama.
 
I remember a time when I wanted to be professional as in doing portraits, weddings and events. Well I assisted once and was a secondary...well of a more third backup photographer for a wedding and honestly I just hated it 😂

Although a lot of people said my photos were better than the ones they hired just do to my more I guess creative or just the style...I am guess because I like shallow depth of field and natural light and the paid shooters there just used flash with the Gary fong thing that the images just looked snap shot like where as mine felt more natural and appealing to others.

Maybe if I didn't dislike how stressful weddings weddings were I could've had some potential there but I also just didn't want to hate taking photos and yet despite keeping it a hobby, I still got severely burned out because of social media.

I did really enjoy selling prints though, I peaked during covid making nearly several grand. But after it just all stopped, which was weird. It's like the new year started and boom I was cut off completely without any explanation. On the platform where I was selling, the views and engagement literally dropped to zero in one day.

It's honestly really frustrating nowadays. There are so many photographers and so many of them selling prints and trying to make any bit of income off their hobby or trying to pick up professional jobs..I feel it's saturated and now with the rise of AI photos and the increase of potential for less authentic photographs, people seem to be less interested but it could also make people look to find more genuine artists and buy their work directly knowing an actual human took that photo or made that piece of art and not an AI generated artwork.

Perhaps I'm rambling a bit now but yeah I don't think me doing any professional work is in my future however I wouldn't turn down a job if I was asked to. I would at least give it a try if it was interesting to me. Weddings? Heck no. A big no. Never again lol.

I'm still struggling reconnecting with photography as a hobby. I went out shooting today but it felt weird. It feels familiar yet feels like underwhelming. I just really want to enjoy taking photos again and not being too critical of myself or have an expectation that I need to be the best. It should be therapeutic in a way.
 
Like playing a band that only does originals.
 

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