That is some dramatic soap. I never would have thought to photograph it that way. Quite nice!
Seeing this makes me think of some magazine advertisements, where the product is photographed and made to appear attractive, with a certain mood about it. I imagine that describes the job of photographers in certain lines of work (product photography, for example): to make mundane objects appear attractive, beautiful, mysterious, interesting, eye-catching, etc. while still being recognizable as the object.