Did I miss something?

That's really interesting. I don't know how hard it will be for a new company / new technology to break into the serious camera market...but if it's a good product at a good price, then the big boys (Canon & Nikon etc) will have to respond, which is good for us all.
 
Its definatly one I have my eye on - though be warned
from their website:
"We reserve the right to refuse service to anyone with a bad attitude"

so some people might not be allowed one -
more links:
http://www.reduser.net/forum/showthread.php?t=18278
http://www.red.com/

The monstro sensor that it might be using is rumored to have a resolution around 25-30 megapixel, and to be capable of 200 FPS. Throw in some weather sealing and I am sold!
 
I heard about Red maybe 2 years ago from a local sport shooter. Their samples both movies and stills are simply fabulous. http://www.red.com/ Rented Jumper because it was film with a Red camera IMO it looked nice but not as good as some of the samples
 

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