I worked in the photographic retail industry many years ago. We worked on the idea that if we can sell a camera to a customer that they will come back continously to purchase film and get photofinishing. Our profit margins on the camera hardware was extremely minimal and we made our money on the film and photofinishing. I was thinking about the Digital photo industry ... and there is no film (yes there are storage cards but these are not one time use) or people have their own printing methods. I am assuming profit margins are the Camera hardware have been set a lot higher now to compensate ?