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In addition to good ole advertising hype I think we can thank the internet bulletin board for a portion of this nonsense. If you drop down and scan the DPR boards you'll find that examples are legion. My favorite is the sneering "entry level camera" without regard whatsoever to capability or image quality.
I'll restrain myself from the incipient rant I feel coming on. . . . well, mostly restrain myself. The current corollary to J.P. Morgan's (or was it a Rockefeller?) comment on yacht pricing is my assertion that anyone defending their need for a lens with white paint doesn't.
But some fool will buy this "image stabilized" camera and then bray loudly about his shrewd wisdom and general acumen. And yet more fools will take him seriously because, after all, they found it on the internet. Unfortunately, we have met the enemy and they is us.
I do know what you mean, however for me "independent" reviewers can be worse. Let's face it, the best place for me to get product advice is me, and the best place for you to get it is you. Other folks can list features and tell us their experiences and opinions, but ultimately 'quality' and suitability is something we have to assess for ourselves. That is why I will never understand people who buy a camera or buy into a system without handling the product themselves, nor will I understand the claims that Brand A or Product B will be suitable for everyone.
What amazes me is that people come on to the forums to ask a question about a camera and they get flooded with advice on switching to another brand. It is as though the respondents need to justify their own purchase decision somehow. They don't appear to be in the employ of the camera maker's marketing department. I can't imagine why anybody would care what kind of camera someone else uses. I'm not even sure I care what kind I use.