My dad has been a professional photographer since 1970. Yes thats over 40 years of experience with families, seniors, weddings, pets, etc.. basically everything a professional photographer could encounter throughout his or her career. Needless to say, he knows what he's doing. He has the right equipment, right location, and good advertising. He just lives in a small, low income town. Each year he keeps lowering his prices to scrape in any customers he can get and now he's to the point where he cant even do it for a living anymore. Now with digital photography taking over, everyone seems to believe that they are professionals. Within the past few years countless low quality photographers have popped up all around his area and are stealing a majority of his business. If anyone has any ideas to help him get back on top it would be greatly appreciated.