Thoughts on Business Name?

Discussion in 'General Shop Talk' started by MikeBookPro, Aug 27, 2009.

  1. MikeBookPro

    MikeBookPro TPF Noob!

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    I'm new to photography, but have already received a few requests for baby shoots, etc. Anyway, I had to come up with a name, and since my name doesn't ring well, I decided to go with something else.

    Anyway, I came up with Still Foundry Photography. Long term, I'd love to open a studio where photographers could come in and use the facilities, etc., and at that point, I think it would be cool to call it "The Still Foundry", which is my reasoning for choosing the name right now.

    Basic logo below:

    [​IMG]

    Eventually, I'd like to do music photography, but for now, babies and families are going to be my focus. So, I'm calling the family component "Still Stories". Thoughts?

    Any input would be appreciated.

    Mike
     
  2. musicaleCA

    musicaleCA TPF Noob!

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    My thought is simply this: Thank, freaking, goodness, you didn't just do "<name> Photography"...good enough yay!!! Man that's getting overdone now.
     
  3. JerryPH

    JerryPH No longer a newbie, moving up!

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    Well the <name> photography, while it has some business disadvantages, has a very important branding component philosophy behind it... you are selling YOU, YOUR photographs YOUR style and in the past I have seen all the time, they are not buying your pictures, they are buying YOU, and willing to pay more becuase it is YOU and nothing else.

    Jerry Ghionis, whom I consider currently the world's most famous wedding photographer, dropped an awesome company name (EXSITE or was it EXSIGHT?) and went with... JerryGhionis.com for numerous wise business decisions.

    There is a reason behind that madness! :D
     
  4. MikeBookPro

    MikeBookPro TPF Noob!

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    Jerry,

    I'm confident that the ideal business route is to go with *Name* Photography. With that said, I like the idea of having *some* separation. For example, on business cards, my name and likeness are the most prominent parts of it. Here's what it looks like:

    [​IMG]
     
  5. musicaleCA

    musicaleCA TPF Noob!

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    I agree. I like the idea of some separation as well. Mostly because it lends more of an opportunity to expand later on, adding more photographers, assistants, whatever. (I think big, all the time. Call it a habit.) That and it gives a little more leeway with logo design. (I'll have to post mine once I get things finalized with the designer I'm working with.)
     
  6. athomasimage

    athomasimage TPF Noob!

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    Choosing the name of my studio was tough. I thought of doing the <Name> Photography "thang" also. But I wanted something different and something that put me in a signature situation.

    My first initial is "A". My middle name is "Thomas" and I go by Tom. So I went with "A Thomas Image". I felt it tied back to photography and personalized me as part of the business. In addition, I tied the name back into my tag line - "It's your best image when it's A Thomas Image".

    The workshops and reading have all spent a lot of discussion on "Branding". So that means the name/logo goes on everything, business cards, quotes, contracts, brochures, shirts, you name it it, the logo goes on it. I work hard on promoting the name. In addition, since I am the delivery agent, I have to promote "myself".

    Haven't hit a home run as yet, but it's a work-in-process.
     
  7. c.cloudwalker

    c.cloudwalker TPF Noob!

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    The first thing I noticed is that your logo is not on your business card. Why?

    As athomasimage points out the logo is part of your branding and should be on everything. Because of that, when you design a logo, you need to try it on all the different things it will go on and, by the way, borders can be a pain in the neck incorporating into every design. I also tend to believe that the logo for a photo business should have a visual element, not just text.

    Sorry Jerry but I have to disagree with you. When you are new to the business your name means absolutely nothing and a good catchy business name can help you quite a bit more. There is nothing that says you can't change that later when you do get name recognition. Major corporations have done it and do it still.

    I do like the name you came up with. Just make sure it is not already in use and protected.
     
  8. c.cloudwalker

    c.cloudwalker TPF Noob!

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    Another thought which I forgot. If your business name is Still Foundry Photography, that's all that should be in the logo.
     
  9. Derrel

    Derrel Mr. Rain Cloud

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    Mike,
    I sort of like your business card, but that bottle in front of you does nothing for me,and in fact I think it detracts. It looks like a gourmet soda pop bottle, or a small wine bottle with a ribbon wrapped around the neck. Why is the bottle there?

    You show a boxed logotype at the top, and honestly, I think the typography in that looks just awful, with the bottom line PHOTOGRAPHYBYMIKELEMOVITZ all smashed together, in all-caps and sans serif type...that just does not look good to me. Your business card shows another logo with STILL in bold and FOUNDRY in a normal-weight font. I see two different logotypes here. The first one, the one enclosed in a gray box, "looks" like a logotype (aka a logo), but it does not look like a professionally designed one. The one on your business card presents a different look. That's a problem.

    Honestly, the name Still Foundry is not appealing to me. Subliminally, Foundry looks like Floundering, as in Still Floundering. Or the fish name, Flounder. I don't think a ot of people know what a "foundry" is any more--just look at the Jay Leno person-on-the-street interviews,and you'll see that MANY people have absolutely no idea of what many common words mean.

    I honestly think that the old-school advice might be best; consult a professional services company that can advise you about branding and about graphic artwork on your business card, letterhead,invoices, and web site, as well as your studio's sign. The impressions your materials are giving me (one logotype with all-caps and sans serif typeface and smashed together), plus the reverse type on the card + the soda pop bottle,and the unusual business name...it all seems like you've come up with it yourself,and it's perhaps outside your area of expertise. Your promotional materials just do not look as clean and professional as they could. This is my honest critique.
     
  10. MikeBookPro

    MikeBookPro TPF Noob!

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    Thanks for the comments, guys.

    Better name?

    [​IMG]
     
  11. HeY iTs ScOTtY

    HeY iTs ScOTtY TPF Noob!

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    as of right now i don't even have a business name. on my card it just says digital photography by Scott Andersen. just something to keep in mind but if you put your logo on your pictures and say copyrighted by (your logo) it really doesn't mean anything unless you register your logo. and that costs a lot of money. so keep in mind if you ever get popular somebody can use your logo and you couldn't do anything about it because you don't own it. I'm not really for sure on this but i know my uncle owns his own business and at one time he had problems because another company was using his business name and because it wasn't registered to him he couldn't do anything about it. he eventually registered another name and a logo and he said it was really expensive. like i said I'm not for sure about this but for anyone who says otherwise make sure you take it with a grain of salt because some of the people on here talk out their a** when it comes to business advise. they really just offer opinions or guesses and have no business experience. i know im getting a little of topic but i guess this is just good advise to everyone who is thinking of using a logo or business name.
     
  12. EleanorW

    EleanorW TPF Noob!

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    Graphically speaking, I like the appearance and visual impact of the last logo you posted.
     

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