I completely agree with April. Charge what you're worth. I can't believe the number of photographers out there that are willing to shoot a wdding for $800!!! This includes the entire wedding and reception, a set of proofs and then all the high res images on CD! IMO that's gotta be the worst business decision ever!
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Think about it. You give someone the high res images on CD... they no longer need to come to you for prints. Prints that you, as a professional would get done at a Pro lab, on good paper, done with a high grade printer. No, because they have the high res images on CD, they can go down to their local Costco or Walmart, get crappy prints of YOUR photos and then show all their friends. If the prints are crappy, their not going to blame walmart, they'll blame YOU... the photographer.
As far as I'm concerned, if (in this case) a potential wedding customer is trying to beat me down in price because the next guy only charges a couple of hundred dollars, they can go with them for all I care. In the end, the "cheap" business will go under and in years to come, the "expensive" business will still be operating.
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Sorry, I suppose you could say this is my "big beef" with the way the professional photography market seems to be going in this area. Not all fields of photography are like this.
I wrote a post
here on my blog about the "Real costs of your photography workflow". Have a look, see what you think. It may help clear up some of the "hidden" costs.