One of my clients is part of the PTA and they're looking for a photographer for a school function. (Keep in mind that there are no official photography studios in this town, so it's guaranteed to go to a Facebook warrior or MWAC.) She asked me what I would charge for taking photos of families in front of a backdrop as they come in. They're hoping for up to 100 families, and they say they would need me for about an hour. So first of all, 100 families in an hour is almost a picture every 30 seconds, so that definitely won't happen. You can't even get a family seated in 30 seconds. But how long would it take to get a family seated and at least a quick shot or two? 2 minutes? 5 minutes? They're providing one print for each family for free, so they definitely aren't expecting more than the JCPenny kind of photo. However, if I can print up some business cards to give to each family, this could sort of be a make it/break it moment for me. So I am willing to do it for fairly cheap just because it will be a ton of exposure. So with all that in mind... 1) What would you charge? And should I make it an hourly rate, since it seems guaranteed to go over an hour if 100 families actually do show up? 2) What equipment would you use? They're providing the backdrop, I have a 47" octagonal softbox with flash that usually works fine for my family shots, but I also usually plan those around the golden hour and in locations where I know the ambient light is good. This will likely be horrific cafeteria lighting. So will I need two stands/flashes/softboxes? More? Or stick to what I know? 3) How would you handle prints? She offered to print them out herself, but I should print them out to make sure they come out right, shouldn't I? 4) Are there any other potential problems I should be aware of? Thanks in advance for your thoughts, everyone!!!