You do not need to be a professional to make a coffee-table book at MPIX.com. I used their services to make a hard cover book and the results were VERY nice. They also have a downloadable program that links in directly to their FTP server... so basically, you download their app, design away, and when ready, press a button and it uploads it to their location. MPIX's motto is something like "receive today, print and ship tomorrow". They really do ship things out uber-fast, even during Christmas time, which was when I last used them.
I do, however, respect the fact that most high end wedding album manufacturers will not sell to anyone but verified professionals. It is a very tight market segment and most will not deal with a person that has not proven that they are a professional running a business.