Well, it took me a second or so to find the 'subject' that blends too much with the surroundings so that you really have no central focus point to hold attention.
I agree with the above.... it suffers from Subject Identity Crisis. My eyes are drawn right away to the two branches, then I started looking all over for the 'subject'.
A much tighter crop, along with some pp work, is in order.
Find a different squirrel with better lighting and take a better picture. Cropping isn't going to help a lot here. Harsh light on the fur, shadow on the head.