I speculated that RED would offer an HDR camera, since they have their own raw codec and aggressive engineering.
The concept of capturing 32 bit images in a single exposure is nothing to fear or label a gimmick. Open EXR, photoshop's Digitial Negative, OpenRAW - I welcome the advancements.
But then I sometimes pull focus with Live View, or other modern thinking, so you know you can't trust me.
-Shea