It means a cropped segment, taken from the file when it has been enlarged to its full, 100 percent size. 100 percent crops can be any sized segments...the eyelashes and eyeball and cheek area from a portrait, or the distant mountains from a landscape, or one section of a city skyline...the idea is that the cropped-out segments are used to allow viewers to see the quality (or lack of it) from the "full, 100 percent view" of a file.
On digital images that have been down-sized, image quality flaws and issues are often minimized. At 100% view, the true quality level of a file is pretty apparent. However, displaying, uploading, e-mailingm, and storing something like say, a 13-megabyte 24-megapixel camera's JPEG files is a bit much, so 100% crop segments are naturally a lot handier to use.