nope, I've never heard of it even. Should be interesting to see how many hacks come out for it though, and also the quality of the camera.
I figure my little compact digital, eventhough it wasn't 'cheap' per se, it is cheap enough that if I do wreck it I won't be devestated.
The video camera version of this disposable thing has me interested though. I'll have to look into that a bit more.