Well... the story is not very exciting, but since you asked.
I lived in Manhattan and Brooklyn for years. These days we go back once a year to visit friends and family. On this visit we brought some friends who had never been to the big city. I thought it would be fun to visit 5th avenue (when I lived there my nose would bleed if I went above 34th street). We had a drink at the Plaza, went INSIDE Tiffany's and just about every other high end store on 5th. The ladies could not resist the Disney store. I could not resist this display. It seemed creepy and some what ironic. I think Disney's deal is a line of "hip" urban jungle clothes for the kids.